Strategic Plan

A Community Looking Forward

Steering and planning committees have started an important initiative to move Lisbon into the future with a well rounded strategic plan and critical goal areas that will benefit residents, visitors, and businesses in our area.

Download the Strategic Plan and if you’re interested in getting more involved to ensure these goals are met, call (701) 683-4140.


A COMMUNITY
LOOKING FORWARD

LISBON: A COMMUNITY LOOKING FORWARD 1
Lisbon Is: A community looking forward
Lisbon is a community located in the beautiful regional setting of the Southern Sheyenne Valley. It has the
foundational essentials of a strong community – a good school system, a strong network of health care
services, an ag-based economy and regional “cluster oriented” manufacturing. This base has the potential to
develop supporting services and a strong community culture.
There is a feeling of “belonging” for a core group of residents; this translates into a nucleus that wants to
define the region’s future. They feel that Lisbon is a great city to raise a family and has a base of strong values,
including an atmosphere of caring, friendly and giving residents.
Lisbon and the region around Lisbon have an opportunity to attract residents and businesses that understand
“small” town advantages. One that offers a neighborhood feeling, quality of life features with a strong
economic base, low crime, a good school system, health care and a great work ethic. In addition, Ransom
County ranks seventh lowest in cost of living, and Lisbon’s cost of living index is 81.5 compared to 99.6 for
the state of North Dakota (based on U.S. index of 100). Housing costs are also below the state and national
average, with the median house at $120,600 and average rent at $581 per month.
But there are concerns. The population has been declining, losing over 4% in the last five years and projected
to lose another 3% over the next five years. Regional employment has decreased but has a positive outlook
for the next five years. Regional unemployment is a little over 2%, translating into a shortage of workforce.
The region also has a high percentage of its population retiring soon, adding to the workforce concerns. In
recent years, Lisbon has completed much-needed infrastructure and flood protection projects. This has made
budgeting tight and has left some residents wondering what reserves are available for future projects.
The Lisbon Committee was formed to create a vision for Lisbon’s future. The following report documents identify
key assets to build on and areas of change that can help define a better Lisbon and create opportunity.
We are busy creating our future.
2 LISBON: A COMMUNITY LOOKING FORWARD
STEERING COMMITTEE MEMBERS
Breanne Carlson
Gwen Crawford
Kristina Dick
Jason Enger
Jared Hoff
Heather Kylstad
Tim Meyer
Al Michels
PLANNING COMMITTEE
Liz Anderson
Erica Baarson
Julie Cole
Nicole Dahl
Josh Differding
Teena Elijah
Tracy Eslinger
Greg Evenson
Tammy Jacobson
Steve Johnson
Walt Johnson
Lynn Kaspari
Tim Kennedy
Amber Lyons
Matt Marshall
Justin Olson
Jesse Rasmusson
Marcus Rondestvedt
Morrie Saxerud
Suzie Schlecht
Kyle Schell
Nick Storhaug
“I feel like a person here, not a number. You
can be involved as much or as little as you
choose. I’m proud to say I am from Lisbon.”
LISBON: A COMMUNITY LOOKING FORWARD 3
Our Community and Telling Our Story
The committees were asked to identify adjectives they thought described
Lisbon. They also wrote a short sentence stating why they choose to
live in the region. Those adjectives and comments were grouped by
similarity and grouped into a descriptive narrative. Below is the result
of the exercise – it helps tell the story of what Lisbon is today.
QUALITY COMMUNITY
We are a quality community offering a quiet, rural setting with all the amenities
of a strong community. We are stable, safe, multi-generational and full of
opportunity. Our citizens are supportive, our school system is strong, and our
volunteers are engaged. We must continue to grow our community strengths.
Key words: Safe, opportunities, dedicated volunteers, schools, supportive, stable,
family focused.
ATTRACTIVE SETTING
From the minute you spot Lisbon on your drive in, you will notice the beautiful
setting we are fortunate to live in. But our valley setting is not all that makes us
attractive. Our friendly people, career opportunities, rural advantages, plentiful
recreational options, proximity to all services and relaxing yet progressive way of
life makes Lisbon an attractive place to work and play. We will work hard to keep
our community attractive.
Key words: Scenic, valley, hunting, sports, rural lifestyle, friendly, jobs, Fort
Ransom, location.
BUSINESS STRONG
Lisbon’s strength comes from the success of many aspects of our business
community. Manufacturing, health care and agriculture are the base of our
economy. Business owners are active in the community, our work ethic is strong,
and the future holds opportunities for growth of business and the workforce. We
must actively support our current businesses, seek new business activity and
attract workers to the region.
Key words: Stable business community, retail growth, cluster activity, workforce
shortage, community support for business.
WELCOMING
Residents find our community friendly and welcoming. We are a close-knit
community, we help each other out, and we are caring and inclusive. Residents
can engage in many community programs and activities. Our family-like focus
makes one feel comfortable – we are one big neighborhood. New residents and
visitors should expect to sense a welcoming community and feel welcomed with
the same open arms.
Key words: Friendly, family focus, engaged, neighborhood, inviting, inclusive.
LISBON
TODAY
“Lisbon is a strong
small town. It offers
opportunity and is a
safe place to live.”
Our Community Assets
SERVICES
Lisbon possesses all the necessary services of a thriving community.
• A strong health care presence with a hospital, several clinics, eyecare, chiropractors,
dentists, ambulance service and physical therapy.
• We are also proud to be the home of the North Dakota Veterans Home, with
52 skilled nursing home beds and 98 basic care beds.
• We also serve our residents with professional services in banking and finance
with four banks, two credit unions, Farm Credit Services and financial advising.
• Lisbon’s education system is a source of pride. Children excel in elementary through
high school with a student to teacher ratio of 18 to 1. The four modern education
facilities house over 750 students with grades 1-4 in the elementary school, grades
5-8 in the middle school, grades 9-12 in the high school, and a state-of-the-art
gymnasium. Lisbon students continue to maintain ACT scores above state and
national averages. Students can participate in a variety of activities and organizations
which in turn serve as community social gathering events.
• Senior Services
– Assisted Living – Senior Center – Ransom County
Transportation
• The City of Lisbon is also the county seat.
“This is a great place
to raise my family.”
LISBON: A COMMUNITY LOOKING FORWARD 5
REGIONAL RECREATION
Lisbon and the region surrounding the community are abundant with
recreational activity.
• We are located at the southern point of the Sheyenne River Valley National
Scenic Byway. A tree-lined, rolling hills valley dotted by quaint towns and
farmsteads. In addition to nature and scenery at its best, archaeology, history,
culture and recreation are all found along this byway, North Dakota’s first
nationally recognized scenic byway. Forty-one award-winning interpretive panels
are spread over the 63-mile drive through the beautiful Sheyenne River Valley.
From north of Valley City to Lisbon you will learn about the history, culture,
wildlife, archaeology and geology of the region.
• The region also features Fort Ransom State Park and The National Grasslands.
Ft. Ransom is within a 20-minute drive from Lisbon, and the park provides
opportunities for camping, fishing, picnics, horseback riding, hiking, downhill
and cross-country skiing, canoeing and boating, wildlife observation and nature
photography. It is also the site of the annual Sodbuster Days Celebration.
The National Grasslands is a nature conservatory rich in wildlife and birding
opportunities and rare plant species. The approximately 70,000 acres is home
to one of the only remaining tallgrass prairies in public ownership in the United
States. It is home to the prairie chicken, sharp-tailed grouse, western prairie
fringed orchid, native tallgrass prairie and rare species of butterflies, the Dakota
Skipper and the Regal Fritillary.
• Dead Colt Creek Recreation Area is an excellent area for boating, fishing, ice
fishing, camping and picnics. Located beside a clean, man-made lake, it features
a 113-acre lake for boating, tenting and 43 full-service RV sites that are available
on a first-come, first-served basis. Features two playgrounds, softball complex,
enclosed pavilion and shelters, and good fishing. Fish include walleye, largemouth bass, small-mouth bass, crappie, bluegill, catfish and perch. It is located
just 5 short miles southeast of Lisbon on Highway 32.
• The Sheyenne Trail Association grooms over 300 miles of groomed snowmobile
trails enjoyed by snowmobilers from across the entire state and beyond.
• Newly opened Thrill Hill in Fort Ransom is a new source of fun outdoor activities.
LISBON RECREATION
• The Lisbon Bissell Golf Course is a distinctly beautiful and challenging 9-hole
public golf course situated along the Sheyenne River in Lisbon, North Dakota.
The golf course is located on the picturesque National Scenic Byway.
• The Sheyenne Speedway offers family entertainment and exciting WISSOTA dirt
track racing action every Sunday night. The track has been creating memories
and traditions for more than 40 years.
• The Lisbon Opera House is a source of spring, summer and fall cultural
entertainment located on Main Street in Lisbon, ND. Most notably, the “No Name
Players” performs two productions annually for the community and surrounding
region. The Lisbon Opera House is on the National Register of Historic Places.
• A planned future Lisbon Walking Trail will add to the outdoor activity offered
in our community.
• The Lisbon Scenic Movie Theatre plays many movies weekly during the year.
This theatre is the oldest continuous running movie theatre in the United States.
“Friendly people,
easy access to
outdoor activities,
hunting, fishing,
hiking. Close
enough to metro
areas for things not
offered in a smaller
community.”
6 LISBON: A COMMUNITY LOOKING FORWARD
Identified Opportunities of Improvement
In addition to describing the positive aspects of Lisbon, the
group commented on areas that need attention in order to
continually improve the community.
COMMUNITY PLANNING/VISION
Many identified the need for a community master plan, one that identifies
our path forward and the initiatives we can take to improve the community.
It also needs to identify resources needed to move our initiatives forward,
i.e., community fund, taxes, volunteer base. The plan needs to be
communicated to our residents, along with progress reports.
IMPROVE FIRST IMPRESSIONS
Citizens identified a number of items that need to be addressed to live up
to the beautiful setting description. Cleaning up Main Street, store front
upgrades, city streets and signage were things that need attention. Also,
under the first impression was the feeling we as a community could be more
welcoming to new residents, new businesses and visitors.
LEADERSHIP AND VOLUNTEERISM
Although we have a strong base of volunteers and dedicated leaders, many
felt it needs to be enhanced and more inclusive of all generations. We need
to listen to all and invite them to share their ideas and talents.
WORKFORCE
We are not alone in the search for a stable, growing workforce. In addition
to the need of supplying workers for current and future Lisbon businesses,
we are also home to many residents who work outside of Lisbon. How do we
compete for workers? Why should they move or stay in the area? How do we
more effectively engage our “bedroom community” residents?
COMMUNITY PRIDE
Community members described Lisbon as a wonderful place to live, work
and raise a family. They discussed its neighborhood feel: safe, stable and
friendly. But they also indicated a lack of pride that resonates throughout
the community such as negative comments, gossip and at times complacency.
This can be summarized as a lack of pride.
“We want to make
it a better place, so
we actually dive in
and do the things
necessary.”
“Came to Lisbon
for a job, stayed
because it is a great
place to live.”
LISBON: A COMMUNITY LOOKING FORWARD 7
Our Desired Outcomes
After identifying community needs and opportunities, the thoughts
were gathered in desired outcomes that will shape the future of Lisbon.
These desired outcomes along with the goals and action steps form the
basis for a progressive Lisbon. The statements were written as “Lisbon
is…” to picture what we strive to be as a community. One that truly
takes care of its family.
1. Lisbon is a city planning for its future.
2. Lisbon is a community that recognizes essential needs to support its regional
residents and businesses.
3. Lisbon is focused on opportunity for growth through its strong, supported
business community.
4. Lisbon is blessed with a respected and progressive education system.
5. Lisbon is driven by strong, insightful leadership (formal and informal) and an
active, caring volunteer base.
6. Lisbon is a welcoming, proud and resourceful community that respects its city,
the region, its residents and visitors.
OUR PROMISE: “WE TAKE CARE OF OUR FAMILY.”
The committee was asked, “If you could shout one thing to the regional residents
from the top of our water tower, what would you say?” Family certainly was the
word used to describe Lisbon, and taking care of and engaging with the residents
was woven throughout the comments. It was suggested that this rally cry be in
this report to make a promise to current and potential residents and businesses.
DEFINING
OUR FUTURE
KEY INITIATIVE: Communications
The top priority emerging from the strategic planning sessions is the
need for better communication and messaging for multiple audiences.
They include in priority order: current residents, incoming residents,
visitors and key influencers. They need to hear our story; we need to
develop messaging and vehicles to tell our story. In addition, residents
need to be informed of the activities and initiatives moving forward.
This will help attract resources, increase awareness and build pride
in the community.
“I feel at home here.
I have the support
and know practically
everyone – people
have the family
values I cherish.”
8 LISBON: A COMMUNITY LOOKING FORWARD
COMMUNITY COMMUNICATION ACTIONS
Not unique to Lisbon is the ability to keep residents and key community
contributors informed on successes, issues, programs and events that shape our
community and impact our residents. We need to develop a plan that doesn’t
overwhelm our audience but gives them the essential overview and allows for
feedback and a venue for details. A good communications strategy is paramount
to positive community dialogue and proof that we do take care of our family.
ACTION STEPS:
1. Release “Lisbon: A Community Looking Forward” Report
a. Develop a key message from report tailored to the audience to use in
presentations.
b. Develop standard look and feel for all correspondence.
c. Host citizen forums to present and discuss report, gaining
resident feedback.
d. Meet with community boards/committees to review report.
e. Follow up with reaction to what you heard at forums.
f. Work with Ransom County Gazette to review work done by committee
and follow up on stories.
g. Reach out beyond Lisbon to tell your story.
i. Regional media
ii. Legislatures
iii. Business prospects
iv. Community investors
2. Initiate a full understanding of transparency for city departments, school
district news and community committees.
a. This does not mean to report “everything,” but it is better to tell your story
before someone else tells it for you.
b. Host an annual “state of the city” breakfast to help sell the vision and
progress towards the vision.
c. Have quarterly/monthly sit-downs with Ransom County Gazette.
d. Regularly have community representatives at “Rotary” type meetings to talk
about community projects and successes.
3. Develop a community portal to post pertinent city department news.
a. Must be a one-stop site, but can have links to community calendars.
b. Gain assurance from needed sources on participating in supplying
up-to-date information.
c. Add human interest stories about residents, new businesses and benefits
of community initiatives.
“The character of
our citizens makes
Lisbon a great
community.”

LISBON: A COMMUNITY LOOKING FORWARD 11
Our Community Vision
We will develop and grow as a multi-generational
community by enhancing our inviting atmosphere
and creating opportunity for residents and businesses
in a setting where nature and wildlife are at our
doorstep, where people take the time to say
“hi” and family remains a top priority.
The visioning statement
came from committee input
through stated adjectives
and traits that would best
describe our community in
the future as we maintain
and grow desirable attributes
and move forward with
identified actions.

GOAL AREAS, CORE FOCUS
AND ACTION ITEMS
Note: The following pages state the current
goals and action steps developed by the
committee. They will be added to and
amended as we continue our work.
14 LISBON: A COMMUNITY LOOKING FORWARD
Lisbon is a city planning for its future.
Big thinking:
Reshaping the boundaries of Lisbon. Updated hospital making
it a multi-use building including daycare and wellness center.
Action: Create study committee assigned by mayor
• Timeframe: 9-12 months
• Assignment: Economic Development, City Council,
City Administration
Need to communicate:
“Great quality of life and unlimited resources are underappreciated.”
CORE FOCUS: ZONING (AREA PLAN)
GOAL: Build a plan, create value*
ACTIONS:
• Land area (identify current areas and new)
– Timeframe: 3-6 months
– Assignment: City Engineer, Code Administrator, and Planning & Planning Zone
Committee
• Flood zone information in one place (be proactive)
– Timeframe: 12 months
– Assignment: City Website (City Admin), Engineering GIS Mapping
(City Attorney)
• Ordinance review/changes
– Timeframe: 12 months
– Assignment: City Council, City Attorney
• Knowledgeable resources
– Timeframe: 3 months
– Assignment: City Admin, Code Administrator
• Website – add tech
– Timeframe: 6-12 months
– Assignment: Economic Development Director
• Flow chart
– Timeframe: 6-9 months
– Assignment: City Admin, City Engineer
GOAL AREA 1
*Set as Priority Goals
LISBON: A COMMUNITY LOOKING FORWARD 15
Lisbon is a city
planning for
its future.
CORE FOCUS: ZONING (AREA PLAN)
GOAL: Better community communications
ACTIONS:
• Continued education – lead person to present info to those who want
information or don’t know about the zoning
Notes:
1. Flood zone has impacted housing in the city of Lisbon for 5 decades
2. Affects every aspect of our housing market: resale-remodel-build-tear down
3. Variance of residential housing conditions/surroundings
– Timeframe: Now and ongoing
– Assignment: Mayor, Economic Development Director, Code Administrator
CORE FOCUS: DEVELOP INCENTIVES
GOAL: Expand housing options to meet demand*
ACTIONS:
• Tax incentive to replace old, dilapidated housing
– Timeframe: 6-9 months
– Assignment: STAR Group
• City become info center on flood zone, codes
Note:
– See core focus: zoning
• Update building codes
– Timeframe: 3-6 months
– Assignment: Planning and Zoning Committee, Code Administration
GOAL: Development incentives/renaissance zone
ACTIONS:
• Study impact and assess value of a similar program for Lisbon
• Provide report for city listing programs available and the impacts
of incentives
– Timeframe: 6-9 months
– Assignment: Economic Development Committee
*Set as Priority Goals
16 LISBON: A COMMUNITY LOOKING FORWARD
CORE FOCUS: INFRASTRUCTURE/ROADS
GOAL: Planning
ACTIONS:
• Create 5-, 10-, 20-year plan to show areas of road improvements
• Provide outline and goals for city
• Transparency to the public with posting on website
– Timeframe: 3-9 months
– Assignment: City Engineer, Public Works
CORE FOCUS: NATURAL GAS
GOAL: Study feasibility
ACTIONS:
• Hire a study on feasibility and impact
– Timeframe: 1-2 years
– Assignment: City Engineer, City Administration, MDU
• Set long-term goal
– Timeframe: 1-2 years
– Assignment: City Council, MDU
Lisbon is a city
planning for
its future.
LISBON: A COMMUNITY LOOKING FORWARD 17
CORE FOCUS: CITY BUDGET/TAXBASE PLANNING
GOAL: Transparency
ACTIONS:
• Develop fact sheet for public knowledge
– Timeframe: 12 months
– Assignment: City Administration
• Future 5-, 10-, 20-year plan
Notes:
1. Create pie chart or similar chart that shows how dollars are spent and
where they are spent
2. Put on website and prepare handout
3. Project long-term projects and related expenses
– Timeframe: 12 months
– Assignment: City Council, City Administration
CORE FOCUS: RESOURCE DEVELOPMENT
GOAL: Train leaders/public
ACTIONS:
• Eliminate current misinformation
– Timeframe: Now and ongoing
– Assignment: City Council, City Administration
• Develop online resources
– Timeframe: 6-12 months
– Assignment: City Administration
• Center one-stop info source
– Timeframe: 6 months
– Assignment: City Hall, City Website
Lisbon is a city
planning for
its future.
18 LISBON: A COMMUNITY LOOKING FORWARD
Lisbon is a community that recognizes essential needs
to support its regional residents and businesses.
Big thinking:
Recreation Center/Community Center/Daycare
Need to communicate:
“A community recreation center would bring people, jobs and
money to town.”
CORE FOCUS: RECREATION CENTER/COMMUNITY CENTER/DAYCARE*
GOAL: Provide more daycare options to the community along with a place for
our community to gather and increase wintertime activities
ACTIONS:
• Form a Planning Assessment Committee to identify potential locations and
define possible assets:
– Pool
– Rock climbing wall
– Gathering center
– Daycare
– Gym/exercise
– Children’s playground
– Timeframe: 6-9 months
– Assignment: Economic Development Member, Builder, Community
Resident, City Council Member
• Form a Building Committee (could be the same people) to:
– Choose location
– Determine design
– Determine land cost, determine constructions cost, determined total cost
– Timeframe: 2-5 years
– Assignment: Economic Development Member, Builder, Community
Resident, City Council Member
• Form a Funding Committee to:
– Define a definite plan to fund this project
• Private investors
• Grants
• Loans
– Identify potential monthly income and expenses
– Timeframe: 2-5 years
– Assignment: Economic Development Member, Builder, Community
Resident, City Council Member
GOAL AREA 2
*Set as Priority Goals
LISBON: A COMMUNITY LOOKING FORWARD 19
CORE FOCUS: CREATE AFFORDABLE HOUSING FOR RETIRING DEMOGRAPHICS
GOAL: To identify the housing needs of the community and make a plan to resolve
ACTIONS:
• Identify the open city lots that the city owns
• Identify the vacant and dilapidated homes/lots within the city
• Identify any incentives to improve properties:
– Cover tear-down costs
– Rebuild on condemned lots/improve property
– Fix current houses
– Timeframe: 3 months to form a committee; 6 months to have the list of
properties completed; 6-9 months to gather and resources to help with
any incentives, what types of homes are needed and get the word out
– Assignment: Economic Developer, Code Administrator, Planning Zoning
Member, Local Realtor and Construction
20 LISBON: A COMMUNITY LOOKING FORWARD
Lisbon is focused on opportunity for growth through its
strong, supported business community.
Big thinking:
Keep people in town
Need to communicate:
“If you need it, odds are someone else does too.”
CORE FOCUS: STRENGTHEN BUSINESS COMMUNITY/ENHANCE RETAIL OFFERING
GOAL: Attract a business that is interested in selling essential items
not currently available
ACTIONS:
• See what other businesses already have and identify what is needed
• Create an app/website that tells where products are available
• Identify basic needs/gaps
• Printer ink, sporting goods
• Create incentive if need is large enough
– 9-12 months planning/ongoing efforts
– Assignment: Economic Development Committee
GOAL: Develop more shopping options for residents and visitors
ACTIONS:
• Identify retail committee
• Determine gaps in current offering
• Identify experience-based stores
– Assignment: Economic Development and Business Owners
GOAL AREA 3
LISBON: A COMMUNITY LOOKING FORWARD 21
GOAL: Help current business market to the region
ACTIONS:
• Create partnership in marketing for downtown businesses
• Create Amazon drop-off spot downtown to increase traffic
GOAL: Develop long-range plan for current and new events
ACTIONS:
• Planning committee
• Assess needs
• Develop calendar
– Timeframe: Now and ongoing
– Assignment: Planning Committee
GOAL: Get businesses to be open at least one day longer hours
ACTIONS:
• Offer events those days
Notes:
1. Interview businesses – best nights/event ideas
2. Study results/sales increase/traffic count
– Timeframe: Immediate
– Assignment: Economic Development Coordinator
GOAL: Retain business
ACTIONS:
• Find out what complementary businesses would help them
be more successful
• Team up with Civic Commerce to do local retention marketing
• Offer succession planning help
• Exit interviews for those who left
Lisbon is focused
on opportunity for
growth through its
strong, supported
business community.
22 LISBON: A COMMUNITY LOOKING FORWARD
CORE FOCUS: ATTRACT CORE WORKFORCE
GOAL: Develop long range plan for workforce needs
ACTIONS:
• Assess current and future needs/survey
Notes:
1. Determine current number of employees and openings
2. Determine future needs
3. Salary base
4. Define current efforts
• Study best practices
• Develop outreach plan
– Timeframe: 6 months
– Assignment: Civic & Commerce
Lisbon is focused
on opportunity for
growth through its
strong, supported
business community.
LISBON: A COMMUNITY LOOKING FORWARD 23
Lisbon is blessed with a respected and progressive
education system, in which our residents and
businesses are supportive and engaged.
Big thinking:
“Our youth are our future, so ask them!”
Need to communicate:
“Our youth are our future, so ask them!”
CORE FOCUS: STUDENT VOICE
GOAL: Increase student participation utilizing focus groups
ACTIONS:
• Provide a spot at the table for students
• Reach out to MS Leadership and HS Student Council
• Invite Student Council, FFA, FCCLA, FBLA
– Timeframe: Immediate
– Assignment: Community committees
CORE FOCUS: TECHNICAL TRAINING
GOAL: Complete a community survey to identify needs/skills
ACTIONS:
• Create a survey
• Identify needed skills
• Communicate with businesses for needs/skills
• Placement
• Identify and interview students for positions
• Possibly train utilizing Smart Lab
– Timeframe: Yearly
– Assignment: Depends on training needed
GOAL AREA 4
24 LISBON: A COMMUNITY LOOKING FORWARD
CORE FOCUS: MENTORSHIPS
GOAL: Increase communication with school counselors to help build
Internship and Mentorship programs
ACTIONS:
• Identify student interest by conducting an interest survey
• School counselor to communicate with business
– Timeframe: Immediate
– Assignment: School (survey and credit opportunity), City Administrator,
Economic Development to work with businesses
CORE FOCUS: ADULT EDUCATION
GOAL: Develop partnership with NDSU Extension Agency to create a survey to
explore adult ed and programs to be offered
ACTIONS:
• Create a survey
• Analyze survey results and meet with school
• Discuss possible partnerships
• Research possible funding for adult ed
– Timeframe: Survey annually
– Assignment: NDSU Extension/Economic Development/High School
Counselors committee
Lisbon is blessed
with a respected
and progressive
education system,
in which our
residents and
businesses are
supportive and
engaged.
LISBON: A COMMUNITY LOOKING FORWARD 25
Lisbon is driven by strong, insightful leadership.
Big thinking:
Develop involved leaders and volunteers
Need to communicate:
“Get involved – there’s an organization that needs you.”
CORE FOCUS: LEADERSHIP
GOAL: Develop leaders
ACTIONS:
• Host leadership training
– Timeframe: Annually at least
– Assignment: NDSU Extension
GOAL: Increase interest in becoming an elected leader
ACTIONS:
• Clearly publicize and explain the steps of running for different positions
within city and county government
• Demonstrate to public what a day in the life of mayor, city council member,
etc., look like in local paper and to LHS students. Add more transparency to
the roles so that elected leadership positions are understood to be a crucial
and fulfilling way to effect change within our community
– Timeframe: Ongoing
– Assignment: City of Lisbon
GOAL AREA 5
26 LISBON: A COMMUNITY LOOKING FORWARD
CORE FOCUS: VOLUNTEERS
GOAL: Expand volunteer base
ACTIONS:
• Increase engagement within community by widening our networks
– Prioritize becoming a more welcoming community and invite new
participation (see Goal Area 6)
– Timeframe: Ongoing
– Assignment: Strategic Planning Committee, Civic & Commerce, STAR, etc
• Create an online Volunteer & Service webpage that consolidates and
publicizes all volunteer opportunities
– Identify and include all non-profits organizations in town
– Invite non-profits to post volunteer opportunities, board openings, etc.
– Identify all community service opportunities, so organizations/people can
request help in advance: Bobcat Day of Caring, Martin Luther King Day Service
projects, Boy Scout service projects, church youth groups, grants, etc.
– Timeframe: 3-6 months to build
– Assignment: Civic & Commerce and/or City of Lisbon
Lisbon is driven by
strong, insightful
leadership
(formal and
informal).
LISBON: A COMMUNITY LOOKING FORWARD 27
Lisbon is a welcoming, proud and resourceful
community that respects its city, the region, its
residents and its visitors.
Big thinking:
Create WOW event
Need to communicate:
“Thank you for taking care of my family.”
CORE FOCUS: TELL OUR STORY
GOAL: Uncover our story
ACTIONS:
• Identify assets and emotional connections
• Get everyone on the same page
GOAL: Develop key messaging from our story that resonates
with target audiences
ACTIONS:
• Engage with target audiences and communicate key messages
– People unaware with our community
– Visitors to our community
– New residents
– Current residents
• Utilize best mediums to deliver messaging/broaden exposure
• Explore social media options to create “buzz”
• Connect to regional, state and national groups for events
GOAL AREA 6
28 LISBON: A COMMUNITY LOOKING FORWARD
CORE FOCUS: WELCOMING TO AFAR –
REGIONAL AND NEW/EXISTING RESIDENTS
GOAL: Increase traffic count/increased population
ACTIONS:
• “Welcome to” community packet
• State/region exposure/promotion
– Form “Come to Lisbon” committee
– Explore: How do we get people here?
– Promotions
• Golf course/Thrill Hill upgrade, package deals, lodging
• Main street
– Plants, store front upgrade, employee training, resources,
trees/plants/mural/signing, marketing class
• New/current visitors
• People/places/property
• Employer info packet(s)
Lisbon is a
welcoming, proud
and resourceful
community that
respects its city, the
region, its residents
and its visitors.
LISBON: A COMMUNITY LOOKING FORWARD 29
CORE FOCUS: RESPECT THE CITY
GOAL: Increase community pride
ACTIONS:
• Community/Main Street upgrade
– Street care, store fronts, repair potholes
• Plantings
• People
• Hospitality
– Timeframe: short timeframe
– Assignment: Dedicated Committee
CORE FOCUS: INCREASE COMMUNITY SOCIAL LIFE
GOAL: Events – experiences
ACTIONS:
• Social events
• Business bingo
• Create one-stop information center/portal that will include
the North Dakota Veterans Home
– Assignment: Civic and Commerce
CORE FOCUS: INCREASE AWARENESS OF LISBON REGION; CREATE MORE
CONNECTIONS TO THE COMMUNITY AND INCREASE COMMUNITY PRIDE
GOAL: Develop “WOW” event
ACTIONS:
• Create a “talked about” Lisbon campaign
– Main Street Initiative
• Active participation from residents and non-residents
• Physical and virtual participation
• Create three events per year
– Timeframe: Start now and ongoing
– Assignment: Civic & Commerce
Lisbon is a
welcoming, proud
and resourceful
community that
respects its city, the
region, its residents
and its visitors.
Gwen Crawford
Economic Development Director
CityofLisbon@drtel.net

Posted in City Government, Strategic Plan.